When I needed a new toaster, I didn't want to buy the cheapest toaster, but I didn't need the most expensive one, either. What do I need a toaster to do? It needs to brown bread, bagels, and toaster pastries evenly on both sides, and not let it get stuck inside. It needs to be easy to clean, not take up an undue amount of real estate, and it would be nice if it was attractive. This one checks all the boxes. I have several other Cuisinart appliances, and I believe they are well made, durable, no nonsense machines at a price point that I can live with.