I've ordered all sorts of down-alternative pillows, and this one put them all to shame! It is so fluffy and soft, and cradles my head perfectly. I like switching between the softer and firmer side, depending on how I'm feeling, and they are both great for different reasons. The softer side is more like a cloud that you sink into, and the firmer side gives a higher, slightly firmer feel and I like having both options! My daughter and husband love sleeping on it too!