I have had a ton of label makers...even the newer ones and none compare to this model. This printer really prints logos amazingly! Text on all the other brother labelers are great but the images on this are fantastic. Even with grayscale items. This printer also will print all the way to the edge of the label. The others need more margin but when you load this printer in your profile from the software it will allow for more print area. Love the half cut feature. I really wish brother would make a new version of this with high print resolution and wireless capability.