This pillow is definitely a down soft pillow but the word plush should not be in the title at all, when I tell you that they put the bare minimum of down fill in this pillow , they did, I can not see how anyone and I love a flat pillow, I love everything from my furniture to my comforter to be down, but this is just cheap and skimpy on the down, you would need to fold it in half in order to use it,  I have purchased other brands and the difference is inches of noticeablity 
Sorry but was not worth the money, 
In the photo’s the pillow in the first picture the one I am reviewing is the lower flatter one on the right side, they pillows are in the same exact pillow case to be fair and show the difference, in the second photo the pillow I took out of the pillow case and all that is on it is a hypoallergenic cover,