First of all, it's not very loud. Much quieter than the conair that I owned before. It's got a really long, sturdy cord. Very sleek. Beautiful design and really helps with the frizz! Sometimes I want to wear it wavy and the diffuser attachment for the artebella is very high quality. The two attachments stay in place, too! I don't have to worry about them falling off which is awesome! Would definitely purchase this and I will be telling everyone about how happy I am with this product! (Pictures after blow drying and curling)