I had a KitchenAid over 13 years ago and from moving 20+ times, my mixer has been through a bit. I was really excited to try this as a heard, my friends telling me that they really the GE profile, smart mixer. It is really quiet and smooth and very efficient. Along with that, I really enjoy the sleek look of it, blends in extremely well with my farmhouse, theme style. Clean the machine and today’s technology makes these mixers and other technologies a lot better. It is extremely durable and will last me for many many years to come!