Ive been trying this pillow out for about 2 weeks know here are my initial thoughts. The packaging is well engineered. The pillow came tightly packed in the box but quickly expanded into a plump plush pillow. Day after day the pillow seemed to get bigger. Sleeping on the pillow felt refreshing. Until this point I used a semi-memory foam type pillow and I realize now that those pillows have a hot thick feel to them. The Down Alternative (and i can only assume the down itself) give off a clean fresh feeling. The pillow englufs you when you sleep but is also stiff enough to provide great support. For those of you who didn't notice the pillow has a built in pillow case with a hidden zipper that allows for simple quick cleaning (through in the laundry). The color and design are right up my ally, minimal and elegant, but thats an opinion. Overall this pillow has made for 2 great weeks of sleep and im looking forward to some more!