I bought this in October and have used it nightly for the past five months.  It definitely puts out some heat and looks nice in my fireplace.  I discovered that my firebox sits several inches below the hearth, so I had to place the log set up on heatproof supports.  That helped to let the heat flow into the room.  My carpet is white and that caused a reflection on the flame screen, so I placed a dark black woven rug on the hearth which helped to improve the appearance of the flames.  I also had to have an electrical outlet installed closer to the fireplace.  I recommend that the length of the cord be listed in the description of the log set (you cannot use an extension cord for this product).  Overall I am enjoying the product, and I'm especially glad to no longer have the expense and mess of burning wood (which often isn't allowed on the coldest nights in my area anyway).  Since it's electric, it would be nice to have some crackling sound effects added.