Considering how much this blanket cost, I can say with certainty that it is the worst home product I have ever purchased. I bought it last fall but did not unpackage It until now, as my old Sunbeam blanket was still functioning after 3 years of constant use. 
The Serta is indeed soft and "plushy". The real problem is the corded controls do not reach anywhere near the head of the bed. I have owned many heated blankets over the years and have never encountered this ridiculous design issue -- especially given it is a Serta product -- allegedly known for quality. I even purchased a King size for my Queen bed, to ensure good coverage in every way. I can only surmise that Serta would rather I get up and out of bed to control the heat settings, rather than just reach over to a bedside table. I can only shake my head in disappointment. Flushed a lot of money down the toilet. Thanks for nothing Serta.