We bought this rug based off the reviews and photos, and we love it.  We are both allergic to wool, so as much as we would have loved a real Turkish or Persian wool rug, we settled on one that would have a similar look.  The price point was fantastic for such a large rug (we got the 9X12), and the design in that size really livens up our living room.  The colors are beautiful and go well with all our red and turquoise accents (the blue in the rug is still blue, but veering to a slight aqua).  With a thick carpet pad underneath, this also feels very plush under our feet.