I love this rug. It's as simple as that. It's thick. It's got a rich, deep blue color. It's visually weighty and inviting. And, oh, walking on it in bare feet is a visceral delight. I based my choice not only on color but on the other rave reviews I found here on Wayfair, and this is my first purchase from the site. I will look to this manufacturer again for quality as I look for other rugs. Recommended.