Update: its been a few months now since I've had this rug and... its just.. lots that softness. I loved it in the beginning. When you first get it nothing can beat it. But after about 3-4 months of use I was already noticing areas that were piling and losing that fluff. It's a shame because I did love this rug. 

I am very very pleased with this rug. It is just soft enough and thick enough for what I wanted. I love the colors and size as well. Very Pleased.