I bought the 15L Jaunt for two separate beach trips which resulted in me being on the beach for a solid week and half! It was much need - the beach and the cooler. :-) I had compared it to the trendy Corkcicle bag which some of the girls had on the first part of my trip. But, when I still had ice in my cooler they were all pouring pure water out of theirs at the end of the day and asking for the link to my cooler! If you're worried about it not being cute...just check out the picture. it fit in perfectly with my unintended color scheme for the week.