I LOVE, LOVE, LOVE my down alternative plush support pillows.  I'd give them 10 stars if I could.  Whoever came up with the idea to allow for removal of some of the stuffing is a genius!  Some reviews said they did not fluff up when unpacked, but I did not have that problem.  Mine fluffed up immediately.  I raved so much about how much I love them, my daughter bought a set and her neck quit hurting after 2 nights of sleeping on these pillows.  Pillows are like bras.  When you find one that's comfortable, you buy two.  I'm still looking for that perfect bra...