The biggest difference I noticed was my hair felt healthier, less dry at the ends and noticeably less frizzy after using the Conair SmoothWrap dryer. It took less time to dry my hair and was more gentle on my scalp in comparison to my prior ceramic hair dryer using the same heat settings. The hair dryer itself was lightweight which is amazing! It's also sleek and fairly quiet. At 30, this is the best hair dryer I have used.