LOVE my new rug!  I wanted something that wasn't too light and not too dark.  I have dark hardwood floors and needed rugs in the high traffic areas, so I definitely couldn't go with white.  The ivory color was a perfect choice!  The contrast against the dark floors is beautiful!  I haven't had any quality issues with the rug at all.  No excessive shedding or loose threading.  It laid down nice and flat just as soon as I rolled it out.  Five stars and zero complaints!