I haven't purchased a towel in about 8 years - and then it was a beach towel (from BB & B titled "Summer") which I use as my bathtowel. 2 towels each getting washed 2x/week. They seem more terry/ cotton. This 
 great bay feels more man-made material altho it claims to be 100% cotton.
 It already has several pulls in it. (And it pulls every time it catches on the back of my loop earing. ) No other towel I own does that. I don't buy expensive either. This is soft and absorbant. You can tell one side from the other - which is why I specifically use beach towels over bath towels. It is not a "great value" because they won't hold up as well as my other towels. Howewer, it is nice and good enuf for the price and a trip to the beach/ pool. I think it dries more quickly than most terry's. It's not plush but it's not flimsy either.