I am on a constant search for sheets that satisfy my fussiness about them! I think I have stopped searching since finding Pillow Guy. I prefer the Soft & Luxe and my husband prefers the Cool & Crisp. We have 2 sets of each so we compromise! The only question I have is to wonder why they are marketed for men. What makes them man sheets. I am not a Feminista in any way, shape, or form. I just don't get this marketing angle.