I like these quite a lot, but (as with most things on a monitor) it's tough to gauge the color accurately. The purple is called "fresh lilac," and some of the photos make it look more muted/dusty-colored than it is. This is honestly pretty darn close to a royal purple. It's a nice color, don't get me wrong, but doesn't quite go with the rest of the purples in our bedroom. Solidly made, fits my cube storage unit well. Should hold up over time. Good product, just beware the tone!