From the reviews, I knew to expect it to be firm, which was ok with me considering that I had been sleeping on an air mattress for a month in my new apartment. Mattress was advertised as medium plush, but it is definitely firm. After I got a mattress topper and a pillow topper that I have already owned shipped to me from out of state, which is about an extra 4 inches on top of the mattress, it is now medium to medium firm, which for me is perfect.  You may be better off going to a showroom to get a typical mattress, but given my situation where I needed something shipped to my door, already had toppers, and got 50 off for getting the Wayfair credit card, Im happy with my purchase.