Beautiful colour.  Definitely a purplish pink.  Assembly instructions were not great as others pointed out.  Thankfully my hubby is mechanically inclined and just knew what to do.  Slats underneath seem a bit flimsy but once assembled and installed it was solid.  Box spring we had made the bed way too high - the mattress ended up being the height of my bellybutton!  We placed the mattress on top of the slats instead.  Beautiful and my daughter loves it!