Color is identical to what website shows. (our couch is navy blue - shown in photo - to give an idea of coloring in person)
Soft feel. 
Not too thick, but not thin. 
It has only been 48hrs, all creases have flattened out 98 of the rug. 
Shipping was accurate, received it in 2 days, well packaged, no damage to rug. 
Will probably purchase pad for underneath eventually to keep the edges from curling up ( to keep the curious hands of our 6 month old from lifting it ha!)