Great rug at such an affordable price on sale (9x12 for $435). The 'white/beige' in the rug is definitely yellow-creamy - the color of real mayo or frozen breastmilk :). There are also a tiny bit of taupes in the rug too. It really works with a modern decor. I would NOT call this rug "beige" like it says in the title. It is definitely cream with charcoal/nearly black stripes (with a teeny amount of taupe speckled in if you look really close).