Very soft, thick shag, really nice bright white with a nice slight glimmer in the fibers. It came wonderfully packaged and delivered so quickly! Just in time for Thanksgiving. It still needs time to flatten out a bit, the edges curl up a little and it has some bumps from being rolled so tightly, but I have no worries. There was no smell like Ive seen in comments for other rugs. This is my second shag rug and Im very impressed.