Super plush and a gorgeous pattern. I bought this on sale and could not be happier. It's more beige than off white like the pictures show but works out well if you ever have guests that forget to take off their shoes. The tassels also look different than in the photo but are a nice sturdy knit. Really happy with this beautiful rug particularly because for the price it looks very comparable to some of the rugs you often see in West elm and Anthropologie homes!