I received a roll of this and wasn't sure how to use it as it was much larger than anticipated. I also wanted to be able to use it in multiple place. I left the backing on and have it on 2 large tables in our meeting room. It's great for collaboration and getting down ideas. People can add to the ideas as they think of them. At the end of the project I take a quick picture and wipe it down. I've also been thinking about cutting some of it down to fit the large post it easel pad, leaving the backing on, and using it like a reusable flip chart. [This review was collected as part of a promotion.]