I have toast with coffee regularly, using many different types of bread.  In the past I’ve had KitchenAid toasters so really didn’t consider anything else since I’d always been very happy.  This toaster, however has a much less intense heating element.  Peeking inside the slot during toasting revealed only a slightly orange glow…..nothing like my previous KitchenAid toasters.  I find myself RE toasting the bread so that I can get a true toast, even though it’s set at the darkest level.  I do like the styling, size, and features.  It’s especially helpful that the cord stays tucked away so that I’m not dealing with excess on my counter.