I'm a value consumer and hot sleeper. Brooklyn Bedding won my business after I read about this mattress from many reviewers (CNET, etc.) who were surprised with its coolness and quality. Mine is medium firmness and feels very slightly firmer than that, but I sleep well on it in any position and it's the first cool mattress I've experienced, consistent with said reviews. My only complaint is that we bought while moving to a new house/location, and they couldn't pin down the delivery date to time my order--common these days.