Holy Moly does this rug look expensive, but it's not!  My realtor told me to put a rug in the living room for staging purposes.  Based on the other reviews, and everyone saying it is more brown than black, I went for it since it was such a good price and not really something I planned on keeping forever.  Now I'm wondering why I never had a rug in the first place, especially one this awesome!  It's so soft, doesn't shed and really looks fabulous.