I've had this rug for about a month now and I could not be more pleased! It is thick and sturdy with shorter fibers so it feels extra dense and soft. My Roomba vacuums it almost every day but you can never tell when its been a few days. It hides everyday dirt very well, even with a pup! Our dog loves it too. I don't know how we survived with just hardwood floors for 6 months- this thing is worth every penny!