This rug is simply beautiful! It is a rich, light, more dove grey than 'elephant' (30%-40% grey?) and it looks amazing in the room. I bought the 9x12 and was worried it would look dark and forbidding--but it is the opposite. Warm, rich and inviting. It DOES shed like mad the first several vacuumings!! If I didn't have a see-thru canister it would have blown the bag on my machine! I needed to vacuum it at least 3-4 times to contain the fibers..so be careful! It still looks gorgeous.
Everybody compliments it and my cat stretches & poses on it like a languishing movie star.