This rug is beautiful and looked fantastic when I first unrolled it and put it down. But after just 5 days, the rug is getting "fuzzy" all over, where we walk on it.  It's like its fibers are pilling. I'm not talking about the usual "shedding" that happens at the fringes. This in the ivory, woven body of the rug, particularly at the edges. The natural color jute in the rug seems to be fine and so I'm wondering whether the process they use to lighten the jute to the ivory color, somehow compromises the fiber??? We have another woven jute rug that we've had down for nearly 10 yrs. and this did not happen to it. For the price, I can't complain, even if we only get a year out of it, but realistically, it should last much longer than that. Beautiful rug, just a bit disappointed in the quality.