I love this blow dryer. It feels and looks expensive. So much nicer than the 20yr old Conair that is somehow still kicking around under my bathroom sink. The toggles for warm/hot (and cold) and low/high power are separate, which was helpful to really have control. Really the only thing I don't love, is the diffuser bowl. I have waist length curly hair, and the diffuser bowl just felt a bit small for what I needed. It did get the job done, just took a little longer than I'd prefer, since I had to diffuse in smaller sections. That said, my hair did come out beautifully and frizz free. I will be using this regularly, might just buy a larger diffuser bowl. Also, this wasn't terribly loud either!