My sister bought me this for Christmas and I was excited to use it the first time. But for some reason they decided to reverse the lever knobs from every other toaster I have ever owned in 55 years. 
The round knob is on the up-and-down lever and the traditional thumb lever is used for the lighter-darker toast settings. It’s like reversing the steering wheel in your car with the shifter knob. Why? What do you gain reversing a tried and true method that everyone is used to. That and the little icons for the other settings like “bagel” or “defrost”. You can barely see what they are let alone be able to intuitively use them without having the manual at the ready. 
Bottom line is it makes good toast but put the knobs back where they are supposed to be and label things better.