The curtain is NOT white.  It's a cream or pale gold becoming more gold as it moves toward the bottom.  Although I am disappointed it is NOT as pictured, it works until I can find what I want.  However, not happy that I didn't get what I expected and paid three times what a curtain of equal quality would have cost at Home Good, Marshalls or TJ Maxx.  I stage homes and purchase lots of curtains. My conclusion is the free shipping at Wayfair is built into the price and, even considering that, this curtain is still way overpriced.