The last mattress I purchased was rated high in consumer magazines and by customer reviews and initially, it was, but it failed shortly afterward. While I do not enjoy firm the medium should remain medium - this one did not. In researching this mattress the Plush (medium firmness) sounded good and reports seemed to back it up. After going to a few stores I found this mattress and a salesman with years of experience. "The Plush", he said was the mattress for me. Why not try out the Plush and then any number of comparable medium-firmness mattresses? I did go back and forth, it was like trying to find the shoe for me. After a long while of testing out mattresses, I found one I believe comfort was beyond expectations!