I couldn't be happier with this tree. The fluffing takes time. Each branch is actually three branches that need to be "opened" or separated. Each branch then has three branches spread out. From there you open all the little branches starting at the back and moving forward. This gives you a very full tree. And the lights! Lights are everywhere, not a single spot is lacking lights. Assembly is easy. The tree comes in 3 parts with a tag to identify the part. Then you plug in each section to the outlets that are fixed to the trunk. Really simple. The fluffing of the branches takes a lot of time - but it is worth it. Will post a photo later. But if you're hesitating - don't! This is a great tree!