I was very nervous purchasing this rug as some reviews said it came with an odor, or would not stop shedding, or was itchy.  Well, my rug is great!! It is soft and thick so sitting directing on it is no problem.  It does leave some shedding, but it is a wool rug so I felt that was expected.  I think after a few vacuums I think it will be just fine.  It is more cream-colored than white/ivory, but it works great for my space!