I am in love with this rug and will probably be purchasing a matching one for my dining room.  Because the natural fibers are woven with the denim this rug is still soft and casual rather than stiff and scratchy. Some reviews complained of a smell (common with jute rugs) I did not have this with mine.  My house is more farmhouse style but it would go great with a beachy theme as well.   Another great purchase from wayfair. I’m 5 for 5!