First thought the idea of a tufted bed would make me lose all manhood... but the wifey convinced me to get it as the grey would match our bedroom scheme.  Totally glad we got it.  The bed is awesome and looks very true to the pic (got the grey).  Putting it together was as you expect, but very easy.  Note: it came in 2 different boxes on back to back days.  Had I had the ambition to build it on day 1, I would have assumed they forgot part of the order, but it was there the next day.. so slow your roll if both boxes aren't there right away.  I also had 6 extra bolts that didn't fit anywhere and realized that it was for if you only order the headboard to attach a bed frame.  Great product and sturdy!