I LOVE this rug!  I ordered the 8x10 size for my living room. The blue color is bright and the white is more off-white, but after almost a year the colors have held up well. I steamed it once and other than that I've vacuumed daily. It's thick and looks very expensive. Only drawback, if I have to find one, is that the wool is itchy ...but it IS wool, right?  Love it!  I plan to buy more.