This rug is super soft when it's new. The pink is quite a bit brighter than the photos suggest, definitely not the soft pastel pink I was expecting. It also sheds A LOT at first. I was emptying clumps of pink fluff for weeks when vacuuming (even on the light/delicate/area rug setting). Luckily (?), as it sheds, the  color mellows out to be closer to the photos in the listing; but it also becomes less soft.
Most of all though, I was disappointed with how easily and quickly it attracted any dirt. We do not wear shoes in our baby's room, and baby didn't even sleep in that room for several months, but it is definitely dirty and dingy after just a few months. We actually ended up rolling it up and storing it away to wait to be professionally cleaned, which is unfortunate considering the price.