Love the rapid boiling technology. Much faster boiling than the standard counter top kettle. Appreciate the shut off feature when the water has finished boiling; however, a flashing light or whistle sound might be a better alert. The on/off light was difficult to see. The filter was another good feature, but was difficult to secure in the kettle. Also, would have preferred a black or stainless steel look versus the white. [This review was collected as part of a promotion.]