Unbelievably cheap construction NOT price.  Assembled shelf and was holding shelf by two of the hooks against wall to check fit and one of the hooks broke off in my hand with just the weight of the shelf!  I would have returned the shelf but I had glued the dowels provided to assemble the shelf since they were too loose without glue to hold the ends on the shelf.  Luckily Lowe’s had same size hooks for 5 apiece.  So I spent 25 replacing all of the hooks.  Don’t buy this shelf if you want to hang anything heavier than a sweater or light jacket on the hooks.  A winter coat will almost assuredly break the hook you hang it on.