I love this pillow!  It had no odor upon opening the box/package. It is firm… my head doesn’t sink into it, and that’s just how I like my pillows. This was my first wool pillow, and I was concerned about it being warm or stuffy, but I find it to stay a comfortable temperature throughout the night. As another review mentioned, it is larger than a standard pillow.  Standard size pillow cases are a tad small in length for this pillow, but it they will work fine for now.