I was pleasantly surprised by how much I like this blender. Not only is it extremely user friendly, but the cleaning process is a breeze. I found it very easy to navigate the various settings this blender offers and like that it provides a countdown timer so you know how much time it will take your item to blend. Smoothies are one of my go-to snacks and find the different options to adjust the consistency to your liking very helpful. My absolute favorite feature is the "self-cleaning" mode. I have despised cleaning blenders in the past and love that after I rinse the pitcher, it simply takes the press of a button to clean. Quick and easy. The only drawback I found was that this blender is LOUD, almost too loud. I am unsure if this is something that can be remedied, but do feel the positives greatly outweigh this negative. Overall, I would absolutely recommend the blender to anyone who is searching for this kitchen essential.