Bought this on Kitchen Aid website because of the high customer ratings and because of it looks really nice. Previous coffee makers we've owned always looked like a machine you'd find in an employee breakroom in a small business. This coffee maker looks like in belongs in your home. I love that I can take the clear water tank to the faucet instead of filling the pot and then pouring it into the water tank. Brewing twelve cups takes about 10 minutes and setting the timer is a breeze. We really love the functions and the appearance and are happy with our purchase..