You need to make it clear that your prices are in US dollars. Yes, this is a .com site, and that usually means you’re shopping on an American site; however, many .com shopping sites clearly indicate in front of each price, USD. Most reputable shopping sites will recognize a Canadian IP address and direct you to their Canadian pricing. The only indication that your prices are in US dollars is in the fine print at the very bottom of your page. Why doesn’t All Modern direct their Canadian shoppers to their sister site, Wayfair.ca? Strange indeed.