These are nice bright and very versatile bulbs! You can pick any color of "white" from warm candlelight to cool bright white and then all kinds of other accent colors for fun ambiance. Having a party? Watching a movie? Reading a book? Ready for bed? Trying to wake up? All things you could adjust the color and lighting for with your Smart home assistant or from the app! 

The app is good too, but I do wish it had something like "music mode" and or animated/cycling color patterns you could set as well. 
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