Assembly instructions are incorrect.  If you follow step 3 as shown, a) the base part will never screw into the neck because the turning arrows are backward, and b) whether you turn the base the right way or the wrong way, the cord will be hopelessly twisted in the base because it takes many turns (not just two) to get the base screwed on (assuming you turned the base in the right direction).  There is a way to avoid twisting the cord, but it is tedious to do.  Finally, although the painted design is fine, the plastic base looks cheap and unattractive.  Due to the bad assembly instructions, I recommend you not sell this item in unassembled mode.   J. Huitema