After reading all of the reviews here, I just got more confused.  I bought the pillow and I am so glad!!! Your head doesn't fall right to the bottom. Like a lot of medium density pillows.  
I preferred a firm pillow for many years,  but it screwed up my neck.
This pillow is medium to me. Great support, adjustability and comfort, finally!! You have to let it breathe and fluff it for a few hours so it gets puffy after being flat. The covering of the pillow is ultra soft, very nice! So, if you want an adjustable, soft yet medium firm pillow, you found it!!