Love this bed better than I hoped. It looks GREAT. The color is not white it is a very rich ivory ,This was fine w ith me as I also purchased the dresser. The  only problem we had is the bottom frame is not strong  for two grown adults. Before we put it up my  husband purchased stronger supports and added better legs 4X4 blocks...This took less than 2hr from start to finish. I am sure in the stores i would cost more than $799.