This rug is beautiful! It definitely has "sparkle" in it, but when you completely roll it out it looks much more subtle (I only rolled it out about a foot at first and it seemed SUPER shimmery, but that went away after I put the whole thing down). It is very thin and would need a thick rug pad, however it's super durable and great for high traffic areas! It's also not a super soft rug, feels more like an outdoor rug, so if you're looking for something plush, this isn't it!