The fabric is a tiny bit rough to the touch and smelled like jute when I first opened the packaging but dissipated by the following day.  I very much like the texture that it adds to our sofa and it has the subtle color that I was looking for to offset and compliment the more vibrant pillows that we have.
The pillow cover was easy to put over the 22 x 22 poly insert that I had due to the well made, substantial opening with a hidden zipper. However, I think a down/feather insert would lend to a better look.