Highly dissapointed in this rug.  We saw the stellar reviews and were looking forward to using this in our TV room where my kids and us spend a lot of time.  However, after we got the unit, one thing we noticed immediately is that it sheds like crazy! and there is no end to this in sight.   I repeatedly vacuumed the rug assuming the shedding happened (pictures posted)as it's a brand new unit but more and more it looks like it's just due to the poor quality of the rug.  
When I called customer service, I was put on a 90 minute hold.  There does'nt seem to a call back option for customer service and all in all, we really regret and do NOT recommend this rug to others.  Wayfair customer support- please reach out to us if and when you'd like to keep us as customers moving forward.  We have bought a ton in the last 6-8 months but this experience has really made us rethink our options.