Much better than expected. I was wary, based on reviews saying this rug was really cheap quality. The shag isn't SUPER thick, but the fibers are long, and it doesn't look bare by any means. I know lots of others had issues with the ivory vs beige. I bought the "beige" because I wanted an off-white. I was worried it'd be too beige, but once I got it into its place in the room, it was exactly what I wanted.