I read through so many reviews and am glad I settled on this one! It's very pink, in some light it's a little neon. It is SO soft. A shag that doesn't seem to shed too much and is so soft and silky. Even a little slippery it's so soft. But it's perfect for the nursery and to play and sit on. Also - got a 1/2 thick rug pad for under that makes the comfort top notch.