I previously owned a soft and conforming temper pillow. I loved it. I tried to get the best pillow for side sleepers, and decided on the breeze. After about a month, I feel like this pillow is too firm. I went back to the Ridgedale Mall Temperpedic store to tell them I am not happy with my purchase. They do not take pillows back. Friday evening I was told via phone they would give me 30% off another pillow, or I could do the BOGO. The next day I went into the store, and the manager told me they could only do 25% off a pillow. It's horrible customer service that a consumer is stuck with a purchase mistake.