This machine is a serious upgrade for me. Where my previous blender had only one setting (and performed poorly), this manages multiple functions brilliantly. It is easy to use, powerful, intuitive and versatile. I've primarily used this to make daily smoothies. My favorite feature is the single serving cup option; I place the contents in the cup, screw on the cap with built in blades, blend it, replace the cap with one intended for drinking, enjoy. Simple as that. This has proven convenient, cost effective, and delicious. Plus, it reduces the cleanup making the entire process more manageable. While the machine itself is loud, it is a worthwhile trade for its efficacy. This thing can blitz frozen items like no other and it has suction cup legs to prevent it from shifting on a counter top when in use. I can honestly say this is a great investment and the best addition I've made to my daily routine all year. Highly recommend!