I got tired of looking at my dingy previously white towels and ordered these to give my bathroom a fresher look (I always keep towels folded next to my bathtub for a spa-like feel).  These towels are fine.  They are not the super-thick. luxurious type that sometimes Turkish towels are, but they are functional and of course white, so they work.  They shed at first but after two washings they no longer shed.  They are soft enough; not rough, but not super-soft, but I think they soak up more water that way.  The price was good--towels are expensive!!