This new technology made a huge difference in my hair.  Not only did the drying time get cut tremendously, but my hair is smoother and shinier then before.  I didn't need to straighten my hair to get rid of the frizzies, after I used the new SmoothWrap dryer, my hair looked healthy and frizz free.  If I didn't try this out myself, I wouldn't believe how much I would love this hair dryer.  This is a MUST try!