I'm one of the many that's had multiple Vitamixes over the last decade+. NO MORE!!! The BEAST is it for me. She's cute. She's functional. She's quick. She's compact. Her blade is removable versus the lid. I can drink out of the vessel instead of dirtying more dishes. She's everything I'd want in a blender. I am so grateful for this product, this purchase and for Marshawn collaborating with BEAST!