The price point seemed high but is well worth it for me! It took a few days to get use to the pillow. At first it seemed too hard and too stiff to maneuver, as I am a person that tosses and turns during sleep. HOWEVER that has completely changed! After a few nights I got adjusted to it and I have peaceful sleep with very few flips and flops during the night. This is literally the best pillow I have ever had.  
I’m generally a side sleeper and the 2.0 supports my head and neck, it also keeps my spin aligned.I don’t wake up with a pain in my neck anymore.