We love this toaster. KitchenAid is good solid quality. The convenience of being able to toast 1 to 4 slices of toast or bagels works great for us. It's normally just two of us at home, but when we have our Granddaughter over, then we can make toast to be ready for everyone at the same time. It's nice too that there's a beep that tells you when the toast is ready in case you're not in the kitchen at the moment. [This review was collected as part of a promotion.]