This is NOT new!  Had it for 2 years.  I like the nonstick insert better than other brands.  Depending on how you want to use it---some of the control features are better if you are used to old nonelectric cookers.  If not you are better off with others.  One thing I am very displeased with is the fake chrome handle on the lid!  It started peeling off within in 2 months.   It would look much better with just a plain ole handle than a peeling one!  Oh and all brands recipe books could be better suited to ordinary people in the USA!