This hand mixer has several cool features that really set it apart from the regular run of the mill mixer. First thing I love is the little rubber tips A.K.A  the Flex Edge Beaters , they make for a really quiet mixer. They also mix so smoothly and are super easy to clean. Another great feature is the included whisk, and the 6 smooth speeds. Lastly this mixer includes this cool rubber cover that all the pieces fit onto for neat storing. Great product.