Bought this as a blanket for our drafty weekend cabin in north Georgia where it gets quite chilly in the winter.  Expected a little more warmth since it was touted as down alternative.  It's okay but that's about all as far as warmth is concerned.  On the plus side, it's VERY attractive, bedspread-worthy, really.  I got the chocolate brown and it's very rich looking.  Thankfully, I've got a heated mattress pad!