Beautiful rug of great quality.  I have purchased 'jute' rugs previously and have not enjoyed the 'picky grass' feel underfoot.  This rug is soft, durable, a stylish texture and also a great neutral color.
Note: the ends of the rug are turned over itself therefore if placed at a doorway it must be placed running parallel with the door (and a little wider than the door frame width) not perpendicular (or end to end) with the door.
This is important to note as the door when swinging will not clear over the raised ends of the rug.