I am thoroughly impressed with the quality of this bed. It exceeded my expectations.  

The color is true to the picture - a very nice, modern feeling gray. The bed feels like a solid, strong frame.

We wanted a platform-looking bed that would take a box spring, and this one works really well with the box spring.  The material covering the frame is linen-style and very strong. I am confident it will hold up to kids, pets, etc over time.

I had someone from Wayfair's Handy program put it together, so I can't comment on how easy/hard it would be for others.  

Note: The bed comes in two separate boxes.  We didn't realize this until the guy was here to assemble it.  We called Wayfair, they tracked down the other box (because they hadn't sent us a tracking number for it), and rescheduled the Handy Service guy to return two days later.  Wayfair's customer service was excellent.