Soft, high quality fabric. Looks like a flannel, but not the fuzzy kind you find in clothing. More smooth-soft and probably will not pill and texture will probably not wear away, as with clothing-type of flannel. Comforter size for King is a little skimpy. It does not come down on sides as far as shown in photo. Side drop is adequate, but minimal. Shams are one thin layer of the fabric and not quilted at all. Still fabric is nice, but I will probably add a quilted pillow protector or line the sham to give it a higher quality appearance. Even so, for the price I paid, I got a very nice, cozy set of bedding and am very satisfied.

Pros: Good fabric and nice vibrant, natural, warm colors.
Cons: A little skimpy in size of comforter and would have liked a more substantial sham.