This is a really pretty rug, the center pattern is beautifully striated with purples, pinks and fuchsias.  The pattern on the ends wasn't quite as bright as I was expecting but is still really nice.  It's gonna make a huge impact in the room it's going in.  Be bold and buy the rug!  Although, do NOT expect a red rug as other reviewers have stated.  It is definitely pink like the picture would suggest, and the binding on the side is also pink.