I was looking for a rug to add a pop of color to my living room, since everything else i have is neutrals. I have 2 children, so I needed something durable and soft for them to play on. I also wanted a rug that didn't shed. This rug is absolutely perfect. The colors are very rich and deep - not too dark/not too light, and it is extremely soft. I love the fringe on the ends. I believe this rug will hold up for a very long time and I couldn't be more pleased with my decision. I think I'll be buying another one in the future. I wish they made the runner in a shorter size than 10 ft. long as my hallway is not quite that long. Great purchase!