I purchased this rug from Wayfair after searching several competitors sites because they offered the best price and shipping.  Plus, the size of the rug was immediately available unlike on the others. The rug arrive well packed and protected.  After unrolling the rug I vacuumed it and was amazed at the plushness of the fibers.  I LOVE IT.  The color is a natural off white and the diamond pattern is a deep brown color.  It is very plush and soft. I would like another one in a different color for my bedroom.  If you are contemplating this one, go ahead and get it.