This fireplace is beautiful and complements our contemporary decor.  Purchased the white gloss and it is VERY WHITE.  Heat output is good but will not heat a room with a high ceiling.  Flame look is OK, but not great.  I added some glass embers and better quality logs which enhance the look of the flame.  All in all, I love the fireplace.  If you're looking for contemporary at a good price, this one is for you.