This is one of those items which are necessary around the house, but certainly aren't discussed often. Nonetheless, what makes the OXO product so good is the elegant, understated design. It fits easily into a modern lavatory, and lacks the industrial look that so many toilet brushes have. Its brush handle is wonderfully long and very comfortable to hold while using. The floor container for the brush easily hides the brush with a smooth motion. It's really quite a good thing to have! [This review was collected as part of a promotion.]