I give this product a good review because it does not impede the beauty of my package by standing out as a yellow blemish on the paper. I would have given excellent review if only the tape would not stick to itself when accidentally let go mid tear, causing you to loose where the beginning of the roll is. In its defense it lives up to its name by blending in and being "magic" tape and almost disappearing as what makes it so effective for wrapping anyway.