While clearly a high quality pillow, it's really too firm for side sleeping, especially if you start on your side and drift onto your stomach...That said, its well made and very pretty, and the addition of the pillow cover is a plus, but why Navy, which shows through my white bedlinen? A more neutral white or even ivory might have been a better choice. Customer service was A+, but go with the "soft" if you plan to sleep on your side.