I have been a coffee drinker for over 40 years and really started drinking iced coffee about 6 years ago. I would always have to put cream in it because it would give me heartburn from the bitterness. I drink the cold brewed coffee from this device with no cream or sugar and it is delicious. The set-up is easy and the clean up is too. The process takes 12-24 hours so you have to plan ahead but there is nothing for you to do but put in coffee and water. [This review was collected as part of a promotion.]