Love this pillow!!  It's plump (fat, even), firm, and provides LOTS of support for my back on my new chair which is too deep for my body.  Love the color, so versatile & it doesn't shout.  This pillow can be SouthWestern (which is what I wanted), beachy, someone else said boho, and can be dressy or casual.  I love it -- the denim will last forever, and it has lots of firm support, which is why I bought it.  I'm still thinking about the tassels -- I may make them thinner, or cut them off, or just leave them.  Meanwhile, I'm enjoying my chair.  :)