This rug is beautiful and my 3 large dogs favorite place to lay in our new house!  The rug is honestly one of the most plush rugs I've ever owned or walked on.  It is nicer than the brand new high end carpet in our new house.  I bought a 8 x 10 and a 5x7 for our front door and bought a rug pad for underneath it and it literally feels like you are laying on a cloud (I laid on it with the dogs to see if it was really as soft as the reviews said)!
Definitely more white in the rug than in the pictures here, but it is a subtle white and in our house, we do not have any white except our windows and it blends nicely. Our trim is the grey color in the rug, and with dogs I would prefer more grey, but ultimately I love the rug so much that I don't care.