We needed to replace our toaster as our current one was on it's last leg and would either brown too light or way too dark. Toast was always cold or as hard as a rock. Kitchen Aid has always been a stand out brand as far as quality and ease of use to me. I also own a stand up mixer and always enjoy using that so I was thrilled to find a toaster from the same brand and due to it's quality I wasn't hesitant to purchase this toaster. We really enjoy this toaster now and love that we can make 4 pieces of bread all in one shot. The quality of the toast is over the top with the ability to dial up or down for desired color. I can even walk away to make the coffee and be assured my bread will pop up when finished and I can hear the beep to know it's indeed ready from the next room. [This review was collected as part of a promotion.]