I have been a Conair customer for many years. One of my conair hairdryers lasted 10+ years before I decided to retire it. That being said, I am confident that Conair provides quality products, and the Infinity Pro by Conair ArteBella is no exception. This great little dryer has great power, but is still light enough to easily maneuver for the average person. My favorite feature is the cool setting. My old hairdryers had a medium or high heat setting with the option for a "cool shot." This hair dryer has a low heat setting which, I believe, circulates the air in the room. I have been longing for this feature, but could only find a "cool shot" option. Overall I am very pleased with the hairdryer and would recommend and purchase it again.