I mainly got this for my smoothies, and boy are they smooth. Crushes the couple ice cubes i use easily, something i avoided in my previous blender to spare the blade and motor. The pancake batter i used to make in two bowls & combine by hand, i make in the jar and even those taste better and pour easily out to the griddle. The power is great, not really noisier than you'd expect for the motor and clean up is fairly easy. I make almond milk and then use the pulp for almond cookies right after and blend the dough with it. Very versatile. And a 8 year warranty to boot. Didn't cost me a penny, redeemed Air Miles for it. Otherwise i'd not afford it and stayed with what i had, but if you have the $.. it's quality.