I bought this rug for a my sons room bc I know it will get destroyed. I wanted something soft that would be good for play or if he fell out of the bed. The shag is not very dense. It seems like the loops are pretty spaced apart when you look closely. Since the fibers are long, you don't notice it when everything is laying flat. I just expected it to be more thick and lush. For the price it will do, but it's not a piece that can handle high traffic or should be showcased as a the one wow piece in a room. Also, it needs to be aired out. Color is just like picture.