This blender feels like it could be used industrially such as at a juice or smoothie bar! It was very effective on the hard ice cream to make a milkshake. The grips on the bottom of the unit held fast to my counter despite the high power of the blender. Solid seals kept it all in until I was ready to use it. Cleaned up easily in the dishwasher too. The only potential con is that it is hard plastic, so hard to know if that will get brittle over time. No rubbercseals to wear out though!