The manufacturer packages this tile in a manner that allows the back of each tile scratch the front of the next tile in the package. Since the finish is matte it is very obvious when a tile is scratched. This could be alleviated by placing a thin piece of tissue paper between each tile and/or packaging the tile more snugly in the tile box to prevent movement during in transit.  The manner in which Wayfair/All Modern packaged the tile appears to be adequate to ensure tiles are not broken during shipment.