Super Easy to Clean. Disassembles into 3 pieces to fully clean.  Exactly what I was expecting. Did a lot of research for the perfect sink accessory holder and I am very pleased with the function of this one. You can see the brand name on the stainless steel outer part - it’s subtle but still there. Would prefer it to not be there. However, the sponges etc cover it most of the time. No strong scents of plastic or other material - soaked overnight to clean before use.  If you don’t put the soap container in it - it can hold 3-4 sponges/scrubbers and a brush. With soap bottle it would hold a long brush and 2 sponges/scrubbers. Would highly recommend this item and very satisfied with it.