This mixer is insane!   Takes out all the guess work.  First, I'd like to mention the density of this machine.  It's heavy. Find a spot on the counter where you'd like it to stay,  this is not a mixer you'll be putting in the pantry when you're done baking for the day. 
The built in scale is a game changer! No more using up a bunch of measuring cups and extra dishes to wash. Have voice control with Alexa or Google home so you don't have to stop everything and run to your mixer. Has a digital display for your measurements. Easy to add and remove attachments. Auto shut off when your timer ends so you don't over mix your batter. Has a reverse mode. Has a notification light. Guided recipes with connect +. Easy lift and easy lock. This is the future of mixers right here!