This is coffeemaker brews the best cup of automatic drip coffee ever in my opinion. I'm a diehard french press fan, but the OXO Barista Brain comes very close and does a much better job of filtering fine gritty grinds. The key to this coffee maker overall is the simplicity. They don't overwhelm you with options, it's straight to the point and it delivers on quality. The initial soaking of hot water the grounds makes all the difference between an average cup of drip and fully bloomed glorious full strength coffee. My wife thought it was just another overpriced coffee maker, but once she tasted the difference, she was sold! Love this product! [This review was collected as part of a promotion.]