Pros:
- This light strip is much more affordable compared to the Philips that I also own.
- It has a nice rubber coating over the lights that I haven't found in other similarly priced products. 
- Good colors and brightness
- Top of the line 3M tape
Room for Improvement: 
- One thing I hope they add is the ability to link up to Apple Home with your phone camera (they would need to add the QR code to the package.)
- I did run into some issues trying to initially connect the light to the app because my devices are all on 5GHz instead of the 2.4GHz that the packaging says is required.