We had our first 2 slice toaster as a wedding present in 1997 and it when it stopped working we wanted a new one from Kitchen Aid.  We looked up online this new one  and loved it.  Our new toaster getting used 3 to 5 times a day.  WE LOVE IT.  My 3 kids find this so easy to use.  Eggos anyone! (This review was collected as part of a promotion.)