I've had my eye on this mattress for a little while but wanted to shop around and try out a few other brands before making a final selection.  I stumbled upon it on the Wayfair site (had no idea they sold this brand) AND for substantially cheaper than on the manufacturer's site.  It's an amazing mattress; worth the risk of purchasing sight-unseen.  It's plush, but not "sink in and roll to the center of the bed and can't get out" plush.  I do not get too much "cooling" effect, but it's still an incredibly comfortable and luxurious mattress nonetheless.  If you are searching for an affordable, high quality, supportive plush mattress, I highly recommend.