This mattress is probably the best once I have ever had. It's not super firm but enough where my back isn't in as much pain as before with the plushy memory foam mattress I had. It's very soft and breathable and with me being overweight, I needed something that would help me not get so hot at night. Any of those conforming ones always left me in pain. This one is perfect width to fit almost every sheet set and is not too thin where I feel like I'm not sleeping on anything. I'm super happy with this bed and feel my sleeping habit already changing even after such short term usage. I'd recommend for people who like firm but also like soft and plushy!