Very soft white blanket. It’s not “bright” white but is a nice soft white color. If you don’t put it next to something bright white, it looks white enough. Sometimes bright white can have a blue tint, this one does not. There is a slight ivory tint. It looks nice and it’s very soft. It is a thin blanket, so don’t think that you’re getting anything other than a very lightweight go with everything white blanket. Perfect for covering up on the couch under the ceiling fan! ￼￼￼