Was hoping this rug was more off-white than bright white but unfortunately it was too white for the intended room & seemingly would have shown every speck of dirt so we returned. It was a nice enough rug for the price though and I loved the tassel detailing. Tassels were off-white/light beige as I was hoping the entire rug was but even that was a noticeable color contrast to the bright white of the “ivory” rug.