This rug is wonderful! It's a nice white (but not too bright-white), and so cozy. I was a little disappointed at first that it wasn't more full and soft. As time's gone by though we have fallen completely in love with it! It's in my son's nursery and he loves laying on it and driving his cars through it. It's plenty soft and even without a rug pad there's plenty of cushion from our hardwood floor underneath. My son's room is currently our favorite room in the house all because of this comfy rug! Love it.